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Case Study — Velorax Agents
A Client-Acquisition System That Runs the Pipeline Itself
Finding prospects, researching them, writing personal outreach, following up on time, preparing for calls — done by hand, that's a full-time job that competes with running the business. Velorax Agents is a fleet of specialised agents that runs the pipeline every day, with a human approving every send. This page is the product demo.
The pipeline: 200+ prospects, each with a verified finding, a confidence score and a next action — identities anonymised, everything else real.
200+
Prospects Tracked
13
Specialised Agents
100+
Messages Drafted
100%
Human-Approved
The Dashboard
One Screen That Runs the Whole Pipeline
Every prospect, every message, every follow-up and every briefing in one operations dashboard. Prospect identities are anonymised in these screenshots — the numbers and the workflow are real and live.
1
The Pipeline
200+ prospects, each with a specific, independently verified finding about their business, a confidence score, the last touch and the next action. Nothing depends on memory; nothing falls through.
2
The Agent Fleet
Thirteen specialised agents — research, qualification, outreach drafting, follow-up tracking, booking, call prep, proposals, nurture, content. Each has a defined job, the playbooks it loads, and hard guardrails: none of them can send, post or publish anything.
3
The Morning Briefing
Every morning, a briefing PDF lists exactly what the pipeline owes today — who's due a follow-up, which replies are waiting, what's drifting stale. The system does the remembering; the human does the deciding.
The Challenge
A small team can run the pipeline or do the client work — rarely both. Prospecting means hours of research per company, personalised messages that can't read like a template, follow-ups that have to land on the right day, and call prep that actually reflects the conversation so far. Done manually, the pipeline stops the moment delivery gets busy — which is exactly when it matters most.
The Solution
A fleet of thirteen specialised agents, each with one job: find and qualify prospects, verify a specific finding about their business against the live site (no generic claims survive), draft the outreach in the founder's voice, track every follow-up against timing rules, prepare call briefs, and produce the morning briefing. Every output lands in one operations dashboard as a draft.
The part that matters: nothing sends itself. Every message the system writes is reviewed and approved by a human before it goes anywhere. We automate the repetitive; the decisions stay human. That isn't a limitation — it's the design, and it's how we build for clients too.
Built Like We'd Build It for You
- Every claim verified against the live site before it ships — the system refuses to draft when it can't prove a finding
- Human approval on every send — drafts, never autopilot
- Follow-up timing rules with hard caps — persistent, never a pest
- A quality gate on voice and claims — messages that fail the bar get regenerated, not sent
- One tracked pipeline from first touch to booked call — nothing lives in anyone's head
Key Technologies
Next.jsReactClaude agentsPythonPlaywrightPostHogTailwind CSS
What It Does, Daily
- Researches and qualifies new prospects against a strict fit bar
- Verifies a specific, checkable finding for every single message
- Drafts personalised outreach overnight for morning approval
- Tracks 200+ prospects' follow-ups against timing rules — automatically
- Produces the morning briefing: what the pipeline owes today
If your enquiries die in an inbox, your follow-ups depend on memory, or you can't see your pipeline in one place — this is the class of system we'd build for your business, sized to your operation.
Want a System Like This Running Your Business?
Follow-up that never forgets, tracking that shows what's working, and a team that builds and runs it — one team, one invoice. Three founding-client slots are open this quarter.